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A CONCIERGE MEDICINE TODAY MARKETING CHECKUP
Find My Relational Marketing Score
A physician-built checkup for concierge and membership medicine practices. See whether your marketing, your patient experience, your next steps, and your understanding of what actually motivates your patients are working as one system, and get specific, sourced next steps for wherever you land.
Takes about 12 minutes. Self-assessment only, not medical, legal, financial, or business advice. Full disclaimer below.
What this checkup measures
Most practices have a website, a patient portal, a welcome packet, and a referral process, but none of it necessarily works together, and few practices have ever asked whether their marketing matches what different kinds of patients actually need to hear. This checkup covers four layers, using 25 questions drawn from real concierge and membership practice patterns.
01
Clarity
Can a prospective patient tell what you offer and why it matters, in five seconds, without jargon?
02
Relational
Does your practice actually operate the way you say it does, from a patient's seat, and does your team feel it too?
03
Next Step
Does every touchpoint end with one obvious action, or does it leave the patient guessing?
04
Patient Understanding
Does your messaging account for the fact that not every patient is motivated the same way?
Methodology
This checkup is an original diagnostic tool developed by Concierge Medicine Today for concierge and membership medicine practices. Its structure draws general inspiration from established, widely used approaches to business messaging, organizational culture, and patient-segmentation research found across many industries. It does not reproduce any third party's proprietary questions, survey instruments, or segment definitions, and it is not produced, reviewed, licensed, or endorsed by any outside framework, author, or organization. All questions, scoring bands, and recommendations are original to CMT and drawn from CMT's own published works, including Marketing Your Brand of Membership Medicine, Remark-ology, No More Waiting Rooms, and Unhurried.
Disclaimer
This self-assessment is provided for educational and informational purposes only. It is not medical, legal, financial, or accounting advice, and it is not a validated psychometric or statistical instrument. Results reflect your own self-reported perceptions of your practice and are intended to prompt reflection and discussion, not to serve as a certification, benchmark, or guarantee of business outcomes. Marketing, patient communication, and fee-disclosure practices are also subject to state and federal regulation that varies by jurisdiction and specialty; nothing here should be read as compliance guidance. Consult qualified professional counsel, legal, marketing, financial, or compliance, before making business decisions based on these results.
Your privacy
This checkup runs entirely in your browser. Nothing you enter here, including your practice snapshot answers, is transmitted, stored, or reviewed by Concierge Medicine Today. If you want a record of your results, use the print or save option on the results screen.
© Concierge Medicine Today, LLC. All rights reserved.