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Physician Media Readiness: Pro Tips FOR Doctors Giving Interviews

Why the person sitting across from you is not waiting to hear your story. They are waiting to find themselves in your story.

In this CMT Research Brief, Editor-in-Chief Michael Tetreault examines a toxic communication pattern Physicians are caught unprepared for when facing the media. Big or small, local or national, this one mistake costs the physician his credibility and the concierge medicine industry at-large its longterm credibility every time this pattern repeats itself. It’s when the physician decides to step in front of a reporter, with local or national audience and has a broken message. Every interview, each word spoken deserves language that matches your reality. But it also deserves a physician who walks into every public moment knowing the three things they most want the audience to feel — not think, not understand, feel — when the conversation ends. So what is going wrong out there when Doctors accept interviews with reporters? Why does it matter? And what are the five things every physician should do before agreeing to any interview, podcast, or camera appearance? This is not about one interview. It is about a standard the entire profession needs to hold for the sake of the patient tuning in.

Editor, Concierge Medicine Today · Aug 2026