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Concierge Medicine Today (CMT) is the industry’s trade publication, annual medical conference organizer and host,
weekly podcast and public relations/media resource for the concierge medicine and membership medicine healthcare delivery space since 2007.
Readership among our publishing verticals & brands @ Concierge Medicine Today
Since 2007, Concierge Medicine Today (CMT) has grown its healthcare readership to nearly 50K email subscribers each week through CMTs eJournal; received 2M visits to it’s web site; received nearly 1,000 daily subscribers, and has received more than 140K unique downloads of its podcast.
Demographics: 80% are Physicians 32-78; 48% male; 52% female; and 20% healthcare executives/healthcare organizations; Ages 28-67.
Weekly Podcast: Our typical listens per episode or CPM is 302 and often more* (but not guaranteed*)
Our podcast download reports are certified by a third party, specifically the IAB through Libsyn. Following that, our IAB metrics metrics indicate that our average CPM.
Snapshot of CMTs (3) Publishing Verticals/Brands for Sponsors
CMT has created 3 unique brands or “verticals” for advertising and connection with our healthcare subscribers around the concierge medicine and subscription-based healthcare delivery space:
Concierge Medicine Today (CMT): Online Trade Publication, Web Site
Concierge Medicine Forum (CMF): The Annual Industry Conference
The DocPreneur Leadership Podcast: The Industry’s Podcast, Released Weekly
Sunset Brands Previously Used/No Longer In Use At This Time
Sunsetting refers to the deliberate process of gradually discontinuing or ending something. In our healthcare publishing and business context, this term frequently applies to brands that are no longer.
Concierge Medicine Today, LLC is a business-to-business publication aimed at physicians and is not a clinical journal. We are sunsetting and have discontinued our sister publications, The Concierge Medicine Research Collective,The Direct Primary Care Journal (The DPC Journal) and The Journal of Retail Medicine. However, Concierge Medicine Today, LLC continues to host the industry’s annual medical conference, the Concierge Medicine Forum, along with host and curate continuing medical education webinars within the industry’s online community, the FOR Doctors Forum.
The Concierge Medicine Research Collective: Sunset in January 2012
The Direct Primary Care Journal (The DPC Journal): Sunset in January 2023.
Section 1
Podcast Advertising Insertion Order
Concierge Medicine Today’s DocPreneur Leadership Podcastis the concierge medicine industry’s educational weekly podcast. From Physicians to authors, we have featured and interviewed hundreds of Physicians, healthcare executives, medical educators, healthcare leaders in the space, entrepreneurs, medical researchers, healthcare product/service organizations and more.
One 30-second Preroll Advertisement
Limit one per Sponsor Client/Company Permitted per Episode
Read at the start of show (approx. 2-5 minutes at the start of the episode)
Includes one 30-Second Host-Read advertisement spot (Ad stays in that particular episode forever; no preplay reviews or previews; no edits; additions or deletions permitted for the life of the podcast; additional terms apply; Sponsor Client may not submit more than one paragraph or audio recording file per invoice)
Cost per episode: $45 (per episode; min. 12 episodes required)
TOTAL COST: $540 (for a total of12 episodes; Invoice must be paid in full prior to insertion; no previews; no refunds; additional terms apply)
What is a 30-Second Preroll Advertisement?
Before diving into the main content, the host will spend 30-seconds discussing the sponsor’s product or service. In this 30-second segment, the host (ie. CMT) reads a paragraph (which the sponsor writes and provides to CMT in advance; .doc or .pdf) that describes the sponsor's product or service, often sharing a personal anecdote if applicable, while highlighting its features and benefits with a clear call-to-action to learn more. Note, the Sponsor/Client has the option of uploading their own audio file (.mp3, .wav, .aac, .mp4, .alac) but it must be no longer than 30-Seconds. Additional terms apply; see Sponsor Agreement for details.
Podcast Sponsorship Best Practices We Follow
The prevailing "Industry Standard" for podcast sponsorships includes a combination of a 30-second Preroll and a 60-second Midroll. However, in our experience in this niche over the years, for our podcast sponsors, a message can become diluted if too long, resulting in lower listener engagement. Therefor, we only permit one 30-second Preroll advertisement per company with no more than two advertisements from two different Sponsor Clients per episode. Additionally, we also …
Will only collaborate with sponsors that we genuinely believe will benefit DocPreneur Nation on their entrepreneurial journey.
Reserve the right to decline or terminate an advertiser for any reason without notice.
Guests on our Podcast/show are up to the discretion of the Host, not the Sponsor Client. Sponsor Client has no opinion/control over the content of the podcast/show their advertisement will be included.
No longer record sponsored webinar/podcasts in long-form, guests are invite only as of January 1, 2025.
Minimum 12 episodes required/invoiced.
Offer a maximum of two different companies to advertise in sequence per episode
We only offer a minimum of a 12 episode run (weekly released podcast). Sponsorship invoice must be paid in full prior to insertion and/or work to commence. No refunds. No stats, ROI, hits, downloads or data is guaranteed nor provided by Concierge Medicine Today on ads success. After the 12 week period, Concierge Medicine Today will take the time to reassess and renegotiate with Sponsor Client, if needed, or, Sponsor Client can sign up for another 12 weeks.
Sponsor Clients do not have the ability to approve what podcasts/content/show/topics air with your advertisement. For our weekly podcast listeners, the appeal of podcasts lies in their free, on-demand nature without the annoyance of traditional radio commercials. Therefore, our weekly podcast sponsorships thrive because it is content WE carefully curate for OUR audience. So, when considering your advertisement, on our weekly podcast, please keep in mind that this is OUR podcast, not YOUR sales and marketing teams megaphone.
What you submit to us is final. We do not permit rewrites to descriptions or the recorded advertisement(s), additions, deletions or episode edits or pre-release episodes for review. Please note, no previews or refunds are permitted.
Additional Sponsorship Agreement Terms & Conditions apply.
Section 2
Practice For Sale Advertising Insertion Order
Limit (One) Ad Request Per Form Submission: Please note, only one (1) Job Listing/Post is permitted per request. If you have additional locations or Job Ads, please note that in the Additional Comments section and tell us how many and we will get back to you with a separate invoice. Thank you.
TOTAL: $255/3-mos
Includes: One Job Placement Advertisement @ $85/mo/min. 3-mo. run required)(Optional Email Add-On $80/week/min. 3mos req’d)
Add the Headline of your Job Ad (Only) w/ a Link to the Job Ad to CMTs Job Board) In our CMT Weekly eJournal with other industry news that is sent to 2K+ email subscribers for 3-mos.
TOTAL: $240/3-mos(Optional One Logo Add-On $150/week/min. 3mos req’d)
Add your logo to your Job Ad (Only) that will be posted at www.ConciergeMedicineToday.org
TOTAL: $350/3-mos
Please upload the .DOC or .PDF file exactly as you would like the advertisement to read. Please do not include logos in the document as they will not be included unless requested and paid in full.
Please note, one logo permitted per advertisement. Logo insertion into the advertisement is an additional charge of $300 for insertion into the job listing. No link will is included when logo is included.
After you submit this request, you will receive an invoice which must be paid in full prior to advertisement insertion within 5 business days. No stats, ROI, hits, downloads or data is guaranteed nor provided by Concierge Medicine Today on ads success. IMPORTANT: Only after payment in full is received will any/all insertion orders be acted upon. It may take between 5-10 business days from date of payment received (not requested) to be listed at www.ConciergeMedicineToday.org.
Sponsor Client agrees to Concierge Medicine Today, LLCs., "Standard Graphic and/or Digital Sponsorship Terms and Conditions Insertion Order (IO) Advertising Agreement". Please note, No previews or refunds are permitted.
Section 3
CMTs Weekly eJournal (email) Graphic Advertisement Order
Advertisement w/ URL link will be included in CMTs Weekly eJournal
Since 2007, Concierge Medicine Today (CMT) has grown its healthcare readership to nearly 50K email subscribers each week through CMTs eJournal; received 2M visits to it’s web site; received nearly 1,000 daily subscribers, and has received more than 140K unique downloads of its podcast.
Demographics: 80% are Physicians 32-78; 48% male; 52% female; and 20% healthcare executives/healthcare organizations; Ages 28-67.
CMTs weekly eJournal permits no more than three (3) graphic advertisements per email. Minimum of a 3 month or 12-week engagement, paid in full. No refunds, edits, additions or deletions permitted after Order Form is submitted. Subject to Sponsor Agreement T&Cs.
Graphic (with web site link) to be provided by Sponsor Client. No stats, ROI, hits, downloads or data is guaranteed nor provided by Concierge Medicine Today on ads success.
On average, a standard horizontal email graphic should be around 600-700 pixels wide for desktop viewing, with the height varying depending on the design, but generally kept under 300-500 pixels to avoid excessive scrolling; for mobile, aim for a width of 320-385 pixels.
Cost: $2500/Mo.