
National Stats and Other Subscription and Membership-Based Healthcare Delivery Industry Insights
FOR THE MEDIA
This page provides valuable insights from both physicians and C-suite experts, including industry trends, polls, statistics, news releases, and journal articles from Concierge Medicine Today. Media representatives are invited to explore this page prior to submitting any general contact inquiries.© 2007-2025 All rights reserved. Concierge Medicine Today, LLC.
“Once upon a time, the ‘NOW accepting new patients’ sign was the standard signal for patients that their doctor was ‘in the box’ and ‘open for business.’ It was a marathon most doctors would HUMBLY endure in the service of patients and ultimately one day call a career. Though as the years went by more doctors saw that entering the practice felt more like a penalty box than an altruistic calling. And today's healthcare marketplace isn’t giving doctors much choice anymore FOR a long career. HEALTHCARE TODAY is riddled with bureaucracy, ambiguous prices, visits that feel like speed-dating, and unwelcoming environments where both patients and doctors are running on empty. Enter cash-pay, membership, executive, preventative, routine and subscription healthcare (and all of its current iterations, labels and price points). For a few thousand doctors today in the U.S. and abroad, these cash-pay, subscription-based healthcare delivery business/practice models have become one of the few prescriptions and solutions available to both doctors and patients to treat patient and physician burnout in our chaotic, cold, unfriendly and overcomplicated healthcare marketplace. And let’s be honest, healthcare today is more like a maze than a place of refuge or healing. Doctors in these practice models have rediscovered their passion for healthcare – and patients, well, they’re sitting on the other side of these Doctors and rekindling that personal bond with their physician that they honestly thought had gone extinct!”
Editor-in-Chief, Concierge Medicine Today, LLC., industry trade publication, est. 2007.
Disruptively Innovative
~Editor-in-Chief, Concierge Medicine Today
“No matter how one perceives or understands concierge medicine, along with its subscription and membership options today, most people's first reaction to these novel healthcare delivery concepts is typically curiosity. However, it can also be met with preconceived opinions and criticism,” stated the Editor-in-Chief of Concierge Medicine Today to a gathering of physicians in Atlanta last October. “It's no surprise that much of the criticism directed at these business models comes from a small group of entrenched healthcare professionals who overlook a well-known and essential business principle: ‘disruptive innovation.’ This concept, introduced by Clayton Christensen in the 1990s, explains how smaller companies with limited resources can challenge established businesses by creating new markets or transforming existing ones with simpler, more affordable alternatives. These innovations typically emerge in neglected market segments and gradually ascend, displacing established competitors. Examples include Top Golf revolutionizing the driving range and entertainment sector, Netflix disrupting video rental services, and Uber reshaping the taxi industry — all underscoring the importance of adaptability and innovation for maintaining a competitive edge (Christensen, C. M.; 1997; Christensen, C. M., Horn, M. B., & Johnson, C. W.; 2008; Schindler, R. M., & Pelsmacker, P. De.; 2017; Koller, T., & Wutz, A.; 2018; and Teece, D. J.; 2010).
A mentor of mine years ago once shared a thought that has remained with me: ‘Someone is already creating a uniquely better approach, product, environment, or model. There’s someone out there redefining the rules of the current model of whatever it is you do. The aim [he said] isn't necessarily to be the first to create something uniquely better, but rather to be positioned both organizationally and personally to recognize ‘unique’ it when it comes along.’ While I appreciate the altruistic mission of the healthcare field, I observe that much of the criticism aimed at concierge medicine — whether it be the bespoke versions or the more contemporary iterations — originates from within the healthcare system itself. Patients, like myself, generally embrace and appreciate these models. The next generation of patients will require healthcare to innovate as well. While some may dissent ideologically on these models, my experience shows that when the term ‘concierge medicine’ is mentioned, curiosity usually outweighs criticism by both Patients and Physicians. Looking at the bigger picture, I believe we are discouraging more doctors who bring innovative ideas and inadvertently pushing them away when we should be inviting them to the table and expressing interest in their fresh ideas for unique healthcare delivery alternatives. The concept of fairness has not proven effective in healthcare. We must move beyond fairness and actively engage with those waiting on the other side of the exam room or service window today. Ignoring what capable doctors envision for their patient communities benefits no one. The overly complex healthcare marketplace we have today is not truly healthcare; it’s ‘sick care’ and it’s complicated. This ‘sick care’ environment presents numerous reasons for doctors to feel disheartened and potentially leave the medical profession altogether. Concierge medicine (in all of its iterations) has revitalized the careers of many physicians, and to those who argue that it worsens the physician shortage, I would emphasize that five words from my doctor carry immense weight — they are likely one of the most influential voices in my life, second only to my wife and children. It costs little to support a physician's entrepreneurial ideas. When we critique, discourage and fold our arms and stand at the back of the room new ideas in healthcare based solely on fairness regarding shortages, it can come off as simply out of touch and intransigent— so by not listening and failing to encourage innovation in healthcare, we risk losing more physicians to burnout (or worse). Let’s not be in a position where we may overlook the next disruptive innovation, whatever it’s called.”
FAST FACTS FOR THE MEDIA
How Concierge Medicine Improves Patient Outcomes and Experiences
The combination of readily accessible physicians and ongoing engagement contributes to a positive care experience. One 2019 survey reported a 98-percent satisfaction rate for patients, with 80 percent of physicians describing their morale as “very positive.” (Eastwood; 2022)
In addition, peer-reviewed research has shown a positive impact on clinical outcomes and care costs. A 2020 review of commercially insured patients with access to One Medical found a 45 percent reduction in total health spending, including a 54 percent reduction in specialty care costs. Meanwhile, a 2018 paper found that MDVIP physicians succeeded in reducing risk of cardiovascular disease in more than two-thirds of patients. Additional research has linked concierge medicine with an 80-percent reduction in hospital admissions among Medicare beneficiaries. (Eastwood; 2022)
“The model works well for consumers,” Jorgensen says. “Yes, they spend out of their own pocket, but the model does improve clinical outcomes and lowers costs.” (Eastwood; 2022)
A refreshing change for patients and physicians
“It’s evident that the healthcare delivery marketplace requires a transformation,” states the Editor-in-Chief of Concierge Medicine Today, the leading publication in the industry. “This could involve reimagining the executive healthcare model as some have already done, establishing pay-as-you-go or cash-only primary care clinic, or introducing subscription plans that encompass services not covered by traditional insurance or Medicare. The reasoning behind these models is unmistakable. Ultimately, these pioneering subscription solutions provide a refreshing change for the upcoming generation of patients, and I truly believe they will aid both doctors and patients in navigating the future of our healthcare system, fostering connection rather than division. It is no longer about being the best Doctor in the world anymore, it’s about being the best Doctor FOR the world, FOR your patients and FOR your local community!”
~Editor-in-Chief, Concierge Medicine Today
THESE ARE business model(s)
“When you look at the big picture and zoom out for a moment,” says the Editor-in-Chief, “It should be noted that these figures only represent an insignificant percentage of the roughly 1,101,735 total licensed physicians* in the U.S., (Kaiser Family Foundation; Jan 2025) that actively practice in one of these versions of cash-pay, subscription or membership-based medicine today. Industry experts and observers tell Concierge Medicine Today that growth in the provision of subscription private medicine services continues to be primarily in internal medicine and family medicine, although more and more specialty physician and health systems movement is on the rise. Concierge Medicine Today also cautions that there is no way that Internet searches and polling, maps, or the Internet can or will result in an accurate head count of these subscription-based and cash-pay business models. Therefore, it is left up to industry leaders, consultants, legal examiners, physicians and thought experts in the space, to accurately estimate and educate others about the history, trends, pros, cons and future of this innovative medical space.”
Growth Expectations
In an article by HealthTech written by Brian Eastwood in December of 2022, Grand View Research estimates that the concierge medicine market will grow more than 10 percent annually each year until 2030. The consultancy cites several factors, including a continued increase in patient volume that started during the pandemic, greater financial stability due to limited reliance on insurance reimbursement, and improved quality of life for physicians. (Eastwood; 2022)
However, the industry’s trade publication, Concierge Medicine Today, has a slightly more conservative estimate of 6-7% growth rate year over year, based on industry observations, physician interviews and experts’ outlook.
Future Forecasts + Trends
According to Precedence Research, a worldwide market research and consulting organization in December of 2023 in a press release (click here) published on Globe Newswire, the U.S. concierge medicine market size accounted for USD 6,633.91 billion in 2023 and grew to USD 6,958.51 million in 2024, expanding at a CAGR of 5.70% between 2023 and 2032. The press release by Precedence Research also said the global concierge medicine market size is projected to surpass USD 34.27 billion by 2032, increasing from USD 19.12 billion in 2023 and is expanding at a CAGR of 6.7% from 2023 to 2032 (Precedence Research; 2023).
Services Typically offered
For the cost of the retainer fee, patients benefit from longer in-person visits; hour-long annual wellness exams are not uncommon. In addition, concierge medicine practices typically offer same-day or next-day appointments along with after-hours access to care via phone, text or email. The fee may also cover wellness programs, health coaching and other types of services. Some practices offer discounted services for additional family members. MDVIP, for example, offers care to members’ children until they turn 26. (Eastwood; 2022)
STUDIES and DATA SUPPORTING THE PCM or today’s more contemporary concierge medicine and RELATED VERSIONS OF TODAY’S membership MODEL(s) IN HEALTHCARE
With the trust gap widening between patients and physicians, it was recently found that 60% of primary care physicians feel they need to earn trust back with patients post-pandemic (MDVIP; 2025) and 1 in 3 reaching “burned out” status – on the Patient Frustration Index, which measures common healthcare pain points across major population groups (MDVIP; 2024). What’s even more remarkable is that around half of these practitioners mentioned have been actively learning from currently successful practices, affiliated organizations and pioneering physicians in the field and experimenting with various subscription and membership pricing models of their own. What’s even more encouraging is that data and studies from the industry reveal some surprising findings:
One study from MDVIP shows personalized primary care reduces ER visits, hospitalizations and outpatient expenditures for diabetic population. The study found that the MDVIP model substantially decreases costs in the diabetic population by year five of enrollment in the preventive care program. After the first post-enrollment year, the mean costs continue to rise for the comparison population, while flattening for MDVIP beneficiaries. The study found decreased unplanned hospital admissions, emergency room visits and outpatient expenditures. At year five, MDVIP patients have statistically significant lower Medicare expenditures. These patients also showed increases in primary care office visits, as their physicians spend more time coaching and monitoring their progress (MDVIP; 2020).
Another study notes that personalized preventive care yields decreased costs and better health management. A study in Population Health Management from MDVIP (MD-Value In Prevention) highlights how a primary care model based on personalized preventive care achieves definitive cost savings and improved health management within three years of adoption. The study, appearing in the February 2016 edition of the peer-reviewed journal, reinforces earlier research published in 2012 in the American Journal of Managed Care (AJMC) proving the efficacy of the MDVIP model(MDVIP; 2016).
And finally, another study proves dramatic reduction in hospitalizations and $300 million savings for MDVIP's Personalized Healthcare Model. MDVIP-affiliated physicians have the time to focus on acute, chronic and preventive health issues, and this increased physician contact time results in improved outcomes for patients and ultimately lowers healthcare costs (MDVIP; 2012, 2013).
How would you some experts define today’s more contemporary version of concierge medicine (present day)? For one last industry perspective, a CEO of one of the conversion companies had this to say to Medical Economics when asked ‘How would you define concierge medicine?’ The CEO said “I would define it simply by saying that physicians elect to reduce their patient panels to much more manageable sizes so they can provide the care their patients deserve. Patients who join the practice pay a membership fee either annually, semiannually or quarterly. In exchange for that membership fee, the patients maintain (or gain) that deep, intimate relationship with their doctor, receive the ability to schedule same-day or next-day appointments and have longer, more comprehensive office visits and annual exams. The practice size typically is reduced from 2,000 to 3,000 patients to 300 to 500. The practice becomes more manageable at that size, and as our affiliated doctors tell us, they have the time to think, plan, dig deeper with their patients and really focus on health, wellness and disease management, not just the symptom of the day. I would [also] say, it’s not for every physician. We receive dozens of inquiries every week from doctors all over the U.S. and engage with between 5% to 8% of them. The ideal candidate is a doctor who’s in internal medicine, family practice or another specialty where there is an ongoing physician-patient relationship. Being located in a market where they’ve been practicing for at least five years is also key. Once they have a following of patients and longer-term relationships, they develop a depth of intimacy with their patients. Also important is that the market where they practice has a median household income above a certain level — and let me add that this is not just for wealthy people. A median household income above $75,000 and median household net worth of $250,000 has proven to be sufficient for patients to make this valuable investment in their health. I don’t want anyone thinking this is only for people in Beverly Hills or New York City. So if it’s the right doctor, in the right market, with the right specialty, today physicians must also have high patient ratings on Google and Healthgrades. Due diligence by both the doctor and the concierge medicine management company must be completed and if everything meets expectations; a detailed plan must be constructed. It takes between 90 and 120 days from the signing of the agreement to the time the concierge practice opens. There are many steps before launch including … ongoing patient communication and engagement, developing a customized website, creating a crystal clear message, confirming a vision for the practice, and training the staff.” (Mazzolini; 2023)
Strong Focus on Prevention + Relationship With Patients
"Concierge Medicine practices and programs today are typically known for their focus on prevention and have often curated strong relationships between Patients and the Physician and Patient and the staff. So in essence, staff and Doctors don’t usually have to look at a medical chart to remember your name."
~Editor-in-Chief, Concierge Medicine Today
MORE CONSISTENT COMMUNICATION
“The Concierge Medicine Physician of modern-day today is in my opinion … purposefully more communicative and intentional about blending customer service techniques and social graces into the rhythm of his/her daily medical practice environment which in turn, creates a unique bond between Physician and Patient. Couple that with preventative care conversations and innovative healthcare services and we all have something to lean into. In summary, it's no longer about being the best Doctor in the world anymore, it's about being the best Doctor for the world.”
~Editor-in-Chief, Concierge Medicine Today
PRIMARY DRIVERS OF GROWTH AND INTEREST BY PATIENTS AND PHYSICIANS
FOR PATIENTS: Patient interest is always growing and it’s difficult to calculate but the Physicians we’ve interviewed and talk to every week — it’s because they’re frustrated with the current healthcare marketplace. These subscription models (at all price points) offer patients, families and individuals the convenience, respect, dignity and transparency the traditional, plan reimbursed marketplace isn’t delivering on.
FOR DOCTORS: For Doctors, career satisfaction is very, very high (see below FAQs). These practice models allow the physicians to not have to look at a medical chart to remember the patients name anymore. Don’t get us wrong, they’re still telling us they work long hours in the practice seeing patients and often spend a lot of time on the business side of the practice — but the work in so much more rewarding. Just read some of the FAQs (see below) as well as the Physician comments here and talk to the industry consultants about their experience helping doctors. You can find a list of those resources helping doctors move into these models here.
How Concierge Medicine and Primary Care Differ
The biggest difference between concierge medicine and primary care is the payment model. Concierge practices charge a flat retainer fee, typically collected monthly or yearly. While fees can vary from $1,200 to more than $20,000 per year, the average annual concierge medicine fee tends to be between $1,500 and $2,500 per year, or roughly $125 to $210 per month, according to the concierge practice PartnerMD. (Eastwood; 2022)
ANALYZING THE NUMBERS ACCORDING TO MODELS USED (circa 2025)
Zooming In On Only the Subscription, Membership Model(s)
THE MEMBERSHIP MEDICINE INDUSTRY (circa 2025): According to industry sources from within the Concierge Medicine space, Concierge Medicine Today reports that today there are an estimated 3,000 to 4,000 (total) doctors embracing some version [or iteration] of a subscription-based healthcare delivery approach. Note, it’s estimated that more 25% of that figure (i..e. 4,000) represents specialty practices, probably more but these are conservative estimates. (Concierge Medicine Today; Apr 2025)
Zooming Out On National Impact
BIG NOISE, LITTLE TO NO IMPACT ON ANY PHYSICIAN SHORTAGE (circa 2025): According to industry sources from within the Concierge Medicine space, Concierge Medicine Today reports that it should be noted that these figures (i.e. 4,000 doctors/practices) still only represent a paltry percentage (i.e. 0.363%) of the roughly 1,101,735 total licensed physicians* in the U.S., (Kaiser Family Foundation; Jan 2025) that actively practice in one of these versions of cash-pay, subscription or membership-based medicine today. (Note: KFF data includes currently active allopathic physicians (MDs) and osteopathic physicians (DOs). Special data request for information on active state licensed physicians from Redi-Data, Inc, January 2025 (Kaiser Family Foundation; Jan 2025)
Zooming In On Impact On Primary Care
STILL BIG NOISE but LITTLE TO NO IMPACT ON ANY PRIMARY CARE PHYSICIAN SHORTAGE CRITIQUES (circa 2025): According to industry sources from within the Concierge Medicine space, Concierge Medicine Today reports that these figures (i.e. 3,000. primary care practices) still only represent a minute percentage (i.e. 0.560%) of the roughly 535,012 total licensed primary care physicians* in the U.S., (Kaiser Family Foundation; Jan 2025) that actively practice in one of these versions of cash-pay, subscription or membership-based medicine today. (Note: KFF data includes currently active allopathic physicians (MDs) and osteopathic physicians (DOs). Special data request for information on active state licensed physicians from Redi-Data, Inc, January 2025 (Kaiser Family Foundation; Jan 2025)
Why the numbers conundrum?
This sector of healthcare is quite niche, making it akin to spotting schools of fish when you encounter these practices in the wild! Since cash-pay, subscription-based, membership, and concierge medicine are simply business models rather than distinct medical specialties, there is no federal registry or official national database to verify these physicians' numbers. Consequently, as noted by the Editor-in-Chief of the industry’s trade publication, accurately estimating a specific figure becomes challenging. Nevertheless, despite the public relations hurdles that "concierge medicine" has faced over the last two decades—mostly from within the healthcare industry rather than from potential or current patients—it is estimated by industry leaders that the interest in some form of subscription-based or cash-pay healthcare is increasing at a rate of approximately 6-7% annually.
According to Concierge Medicine Today, long-term data regarding these specific subscription-based patients is still being gathered. Marketplace consultants and physicians advocate for further analysis of this information. More research to validate these prevalent observations should be examined and published. Based on year-over-year observations, practices that operate on a cash-pay subscription or membership model are reporting patient retention and care levels that meet or surpass those of traditional primary care and family practices.
Of additional interest, and largely reflected in the estimated figures, data from Medscape reveals that in 2020, only 17% of clinicians utilized cash-only, concierge, or direct-pay primary care models, based on a survey of over 17,000 healthcare professionals. Among these, primary care providers (PCPs) represented the highest percentage of those accepting cash payments, with 10% of practices implementing a flat monthly fee for unlimited services.
Are 'concierge' or 'subscription' models in healthcare classified as part of the self-pay and cash-only marketplace?
"In short, yes! However, this is primarily due to the key term 'self-pay,'" remarked the Editor-in-Chief of Concierge Medicine Today. "We're observing an increase in self-pay and cash-only practices within the U.S. healthcare system."
Why the reduced Patient Panels, does this really allow for more focus and attention on the patient?
"Healthcare is a process to be sure, but the patient should never feel processed. More often than not, concierge medicine practices have reduced patient panels of 225-550 to that compared to the traditional, plan reimbursed practices which usually boast 2,500-5,000."
~Editor-in-Chief, Concierge Medicine Today
Are self-pay and cash-only practices CONSIDERED PART OF OR within the ‘concierge’ or ‘subscription’ marketplace?
“In summary, the answer is no. This is primarily due to the qualifying term ‘subscription,’” explains the Editor-in-Chief of Concierge Medicine Today. “In the past, sources indicated that there exists an unknown number of independent physicians (or practitioners) working across the U.S. who practice some variation of cash-only or self-pay healthcare, yet are not associated with any marketing label, organization, consulting agency, or brand as we understand them today. While this is likely accurate when examining other facets of the self-pay and cash-pay healthcare landscape, these practitioners technically do not align with the three main subscription-based healthcare delivery models that are predominantly operational in today’s market. Therefore, previous figures estimating these programs in the tens of thousands likely included those self-pay and cash-only practitioners — however, we now observe that the subscription-based healthcare delivery market is robust enough to stand independently and be recognized on its own.”
Are there A LOT oF ‘self-pay’ and ‘cash-only’ healthcare practices in the U.S. today that do not include subscriptions or memberships in their services?
"It's also challenging to pinpoint a specific number," stated the Editor-in-Chief of Concierge Medicine Today. "However, we have observed an increase in the number of self-pay and cash-only healthcare practices across the country. Here's what we've learned over the years about this landscape, which differs from the subscription-based healthcare model: Approximately 13% of family physicians now utilize cash-pay models (American Academy of Family Physicians; 2021); a survey indicates that 43% of practices provide cash payment options (MGMA; 2020); nearly 30% of Americans believe cash payments help reduce costs (Journal of Health Economics; 2022); and specialties like dermatology are increasingly adopting cash-only models due to their simplicity (Health Affairs; 2019)."
SETTING AN EXAMPLE OTHERS IN HEALTHCARE
“Sometimes exactly what these (present-day) Doctors and practices do, the public relations and messaging elements often fall into the category of ‘Totally Misunderstood,’” said Editor-In-Chief of Concierge Medicine Today, “Today's version of Concierge Medicine Physicians are highly entrepreneurial and respected by their peers. Regardless of how some might feel about the optics or public relations conundrum over the years, they now set the example FOR others at health systems, large, medium and small practices alike for how healthcare could be and should be delivered. And, they’re usually involved and upstanding members within their local community, both professionally and personally. According to Concierge Medicine Today sources, concierge medicine continues to thrive in metropolitan and suburban markets that serve repeat patients ... whereby patients who utilize such services are visiting the practice more often. Usually, rural primary care and countryside practices are not suitable geographies for concierge medicine practices or programs due in large part to a geographically disbursed patient population within these rural or agriculture settings. Like any business, economic factors must be considered and rural concierge medicine programs and practice have overhead. Therefore, these types of membership or subscription-based healthcare delivery models typically support a frequently served, familial and/or repeat patient population that requires persistent attention and/or continuous management and communication for ongoing chronic conditions vs. those practices and medical care environments that serve acute care issues (eg. the one and done patient visit).”
~Editor-in-Chief, Concierge Medicine Today
Physician Satisfaction, 10-Years Later
According to Concierge Medicine Today, LLC, the industry trade publication, their online polling results related to this topic found a trend that 95% of Physicians said "Yes!, they are more satisfied than ever before with their decision to move into some version of concierge medicine!" To this day, career and also patient satisfaction in concierge medicine remains extremely high. Additionally, other industry data reflects these trends. According to a news release published by Yahoo! Finance on November 27, 2024, it stated that … The two most rewarding aspects of converting to concierge medicine were additional time to develop relationships with patients (90%), and a better work-life balance with personal and family time (65%). (Specialdocs Consultants; 2019, 2023).