Industry Reference Guides
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The Basics for Beginners
(Hardcover Edition)
Perfect for newcomers wanting to understand different business models, explore options, and adopt a physician entrepreneur mindset in a competitive economy.
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Intermediate Edu. “I just need to grow!”
(Softcover Edition)
You've been cozying up to the old-school marketing playbook to grow your practice. But now, it's time to flip the script! Let's pivot from self-promotion to putting your patients front and center.
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Advanced Marketing Strategies
(Hardcover Edition)
“Time to level up your practice! This isn't a book about how to make your practice bigger. This is a book about how to make your practice more appealing to the people who don’t usually—or have never—gone to practice.”
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Mastery of Remarkable Patient Experiences
(Softcover Edition)
For seasoned concierge practices seeking to elevate their patient experience and boost word-of-mouth referrals from existing patients!
— Editor, Concierge Medicine Today
“A Doctor’s life moves to a better place when they move at a sustainable pace. I think sometimes there is still skepticism about ‘What is concierge medicine?’ and ‘Hey, what’s the bottom line?’ But I believe we’re starting to see evidence that if Doctor’s don’t do something like this, it will impact the Physician, the Patient, our communities and the bottom line in a negative way. And so that’s one of the things that we’re addressing in this marketing book FOR Doctors. How do you create a remarkable patient experience worth remarking about to others? Hospitality in healthcare, sure, it’s a process but patients today shouldn’t feel processed. Like you, I simply want to leave our healthcare culture in a better place than how it found me and my kids years ago.”
Reviews!
“Michael is probably the foremost source of information in the world on concierge medicine and he has, through content research and engagement with the concierge care community, built Concierge Medicine Today into the most recognized and respected source of information for direct care medical professionals. He is very well versed in healthcare issues. Beyond that, Michael is an expert marketing strategist for healthcare businesses and nonprofits who is excellent in the areas of brand development, messaging and push strategies. His knowledge of current and emerging social media platforms is extensive, and he has used these skills to manage the marketing strategies for several large campaigns in which we have worked together.”
D.B., Attorney
“Michael is a deep healthcare thinker. He's passionate about transforming our healthcare system so that it represents and supports patients, rather than special interests. He's a great advocate for concierge care and top notch customer service in healthcare."
Dr. J., MD, MS |
Chief Medical Officer, digital health
“He is the consummate professional and "go to" person in the Concierge Medicine and DPC arenas. He knows just about everybody in the space and is the point person that brings us and keeps us together.”
Dr. R.,MD,FACP \ Concierge Medicine Physician
“Michael is a gifted and talented medical marvel. His managerial and entrepreneurial skills are a perfect combination for the fast moving future of concierge medicine. Our future is far healthier with Michael at the helm.”
Mayor | Tenn | K.
“He is the definition of a professional relationship builder. He was has a knack for recognising parallels between industries that help get ideas "unstuck".”
B., JD, MPH | Chief Growth Officer