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CONCIERGE MEDICINE TODAY · FIELD GUIDES · THE COMPLETE LIBRARY
You know where you want to go.
These field guides help get you there.
Five field guides. One for every stage of the journey. Written by the publication that has covered this field since 2007 — independent. Not sure where to start? Each guide is designed for a specific stage. Start with where you are — not where you think you should be.
AM I READY?
LEARN THE MODEL
MAKE THE TRANSITION
BUILD THE PRACTICE
LEAD & GROW
EXIT WELL
GET THE COMPLETE LIBRARY
Includes: 101, 201, 301, 301B, 401, 501 + Readiness & Exit PDF Assessments
Every stage of the physician journey. One trusted library.
Built from 19 years of independent field observation. For physicians asking whether this is right for them — and for those already building something worth finishing.
Get the entire bundle—
$129.95 · Discounted bundle package
START HERE — BEFORE YOU DECIDE ANYTHING
PDF · Instant Download Research-informed · Self-assessment
Career Readiness Assessment
Most physicians considering concierge medicine ask the wrong first question. They ask "which model?" before they ask "am I ready?" This research-informed self-assessment answers the second question first — giving you an honest, structured evaluation of your clinical situation, financial position, patient relationships, and personal readiness before you invest time or money in any path forward.
Published by Concierge Medicine Today · Editorially independent since 2007
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$14.95
101 — EXPLORING THE MODEL
Softcover · 300+ pages · Business of medicine · Practice design
Unhurried: A Doctor's Guide to the Business of Concierge Medicine
The volume-based primary care system was not designed to fail physicians. It evolved that way. And for a growing number of physicians, the only rational response has been to rebuild the practice from a different set of first principles — fewer patients, deeper relationships, sustainable economics, and a career worth finishing. Unhurried is the operational and philosophical foundation for that rebuild. It covers the business architecture of concierge medicine with the kind of clarity that only comes from 19 years of independent field observation — the models, the economics, the patient relationships, and the leadership decisions that determine whether a practice survives its first year and thrives in its fifth.
Published by Concierge Medicine Today · Editorially independent since 2007
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$34.95
201 — MAKING THE TRANSITION
Hardcover · 2nd Ed. · Out of Print · 50+ physician interviews · Field-tested
The Concierge Medicine Desk Reference, 2nd Edition
Every physician who built a successful concierge practice had one advantage: they talked to people who had already done it. This hardcover desk reference gives you that conversation — more than 50 in-depth interviews with physicians who have built, struggled with, pivoted through, and ultimately succeeded in concierge and membership-based medicine. Not theory. Not a how-to guide. Not a conversion playbook. Honest conversations with physicians and industry experts we’ve interviewed over the years about what they would do differently, the financial realities no one warned them about, how they built their patient panels, and what surprised them most about the physician-patient relationship in this model. Note, this second edition is out of print, so a limited amount of copies still remain.
Published by Concierge Medicine Today · Editorially independent since 2007
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$69.95 · Limited copies remaining
301 — BUILDING THE PRACTICE
Hardcover · Patient Experience · Referrals · Retention · Practice culture
Improve the Patient Experience
Old-school marketing says you control the message. In concierge medicine, your patients control it. What they say to their neighbors, their colleagues, and their families after every appointment is the only marketing that actually fills a panel. This book, No More Waiting Rooms unpacks the patient experience frameworks that matter in membership-based medicine — the pro tips, physician stories, and practice habits that create the kind of connection patients don't just value, they talk about. For physicians already in the model who want to build a practice that grows by reputation rather than advertising.
Published by Concierge Medicine Today · © 2025
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$18.95 · Hardcover
301B — BUILDING THE PRACTICE
Softcover · 197 pages · Patient referrals · Word of mouth · Remark-ology
Remarkable Wins: Increase Patient Referrals
Most concierge practices that struggle with growth are not struggling with clinical quality. They are struggling with the gap between what happens in the exam room and what patients say about it afterward. Remark-ology introduces a practical framework for preparing, greeting, informing, and serving each patient in ways that turn ordinary appointments into stories worth telling. For a membership-based practice, word of mouth is not a marketing strategy. It is the entire business model. This book shows you how to build it systematically.
Published by Concierge Medicine Today · © 2025
Get it—
$19.95 · Hardcover
401 — LEADING THE PRACTICE
Softcover · 367 pages · Marketing · Branding · Patient relationships
Branded Concierge Medicine: Marketing Your Brand of Membership Medicine
The physicians who sustain thriving concierge practices over time are not the ones with the best marketing budgets. They are the ones who understand that in membership medicine, the brand is the physician — and the physician's brand is built in every patient interaction, every community relationship, and every moment the practice chooses service over efficiency. Branding Concierge Medicine examines how remarkable physicians have rebranded the traditional doctor-patient relationship for a generation of patients who expect both excellence and access. It is not a marketing manual in the traditional sense. It is a leadership book about what it means to be the best doctor for your patients — and how to build a practice culture that communicates that without saying it.
Published by Concierge Medicine Today · © 2026
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$44.95
501 — EXIT, SUCCESSION & LEGACY
PDF · Instant Download · Exit planning · Succession · Legacy
Exit & Succession Readiness Assessment
For Your Next Chapter — PDF Assessment · Instant Download
A concierge practice built well is worth something — financially, professionally, and to the patients who depend on it. Leaving it well requires the same rigor that building it demanded. This downloadable (PDF) assessment guides physicians through five dimensions of exit readiness: mindset and emotional preparedness, financial and valuation clarity, operational systems and continuity planning, patient communication and succession, and strategic timing relative to current market conditions. Developed by Concierge Medicine Today from 19 years of field observation and industry data. For physicians planning a retirement, evaluating buyer interest, or exploring phased succession — this is where the planning begins.
Published by Concierge Medicine Today · © 2025-2026 · Editorially independent since 2007
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$39.95 · PDF
Every guide. Every stage. One physician journey.
The only complete practice library built specifically for concierge and membership-based medicine. From first question to final transition.
THE COMPLETE LIBRARY
Get the bundle —
$129.95 · Discounted bundle package
Content is for educational and informational purposes only. Not medical, legal, or financial advice. © 2007–2026 Concierge Medicine Today, LLC.