Marketing Your Brand of Membership Medicine (Softcover)
How old-fashioned healthcare delivery methods have been dusted off and rebranded to remind discerning Patients and remarkable Physicians that “It's about being the best Doctor FOR the world.”
“A Doctor’s life moves to a better place when they move at a sustainable pace. I think sometimes there is still skepticism about ‘What is concierge medicine?’ and ‘Hey, what’s the bottom line?’ But I believe we’re starting to see evidence that if Doctor’s don’t do something like this, it will impact the Physician, the Patient, our communities and the bottom line in a negative way. And so that’s one of the things that we’re addressing in this marketing book FOR Doctors. How do you create a remarkable patient experience worth remarking about to others? Hospitality in healthcare, sure, it’s a process but patients today shouldn’t feel processed. Like you, I simply want to leave our healthcare culture in a better place than how it found me and my kids years ago.”
~Editor, Concierge Medicine Today
Pages: 367
Release Date: October 1, 2025
Includes: examples of how some remarkable Doctors practice servant leadership in today’s inconvenient and impersonal healthcare marketplace.
From the Author
"Patients should not be viewed as inconvenient obstacles. Sounds like a compelling opening for a book, doesn’t it? We’ve all encountered dismissive attitudes, rudeness, and negativity within our healthcare system. Despite numerous HR initiatives designed to encourage improvement, many employees resist embracing a more positive mindset towards patients (who are in fact your customer!). This book aims to tackle a pressing issue: why do so many healthcare environments continue to retain these problematic individuals and place them in customer-facing and patient service positions for years and what can we do about it, today? I believe we can do better, and in my view, concierge medicine is leading the way and setting a higher standard. But that’s just my humble opinion."
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Standard Educational Compliance Notice
Educational resources provided by Concierge Medicine Today are designed to support professional learning and informed decision-making for physicians and practitioners. Content is offered for educational purposes only and does not constitute clinical, legal, or financial advice. Participation in educational activities does not imply endorsement of specific practice models, business arrangements, or outcomes.
Concierge Medicine Today maintains editorial independence and is committed to providing education that is FOR doctors and practitioners—grounded in experience, professional insight, and respect for individual judgment.
Disclosure & Independence
Concierge Medicine Today is an independent trade publication and educational organization. Educational content is developed to provide general information and professional perspective based on industry experience and publicly available sources. Unless otherwise stated, content is not influenced by commercial interests, sponsors, or third parties, and reflects the independent editorial judgment of the authors and contributors.
Educational materials are intended for informational purposes only and should not be construed as legal, financial, or medical advice. Participants are encouraged to evaluate information presented and apply professional judgment appropriate to their individual circumstances.
Marketing Your Brand of Membership Medicine (Softcover)
How old-fashioned healthcare delivery methods have been dusted off and rebranded to remind discerning Patients and remarkable Physicians that “It's about being the best Doctor FOR the world.”
“A Doctor’s life moves to a better place when they move at a sustainable pace. I think sometimes there is still skepticism about ‘What is concierge medicine?’ and ‘Hey, what’s the bottom line?’ But I believe we’re starting to see evidence that if Doctor’s don’t do something like this, it will impact the Physician, the Patient, our communities and the bottom line in a negative way. And so that’s one of the things that we’re addressing in this marketing book FOR Doctors. How do you create a remarkable patient experience worth remarking about to others? Hospitality in healthcare, sure, it’s a process but patients today shouldn’t feel processed. Like you, I simply want to leave our healthcare culture in a better place than how it found me and my kids years ago.”
~Editor, Concierge Medicine Today
Pages: 367
Release Date: October 1, 2025
Includes: examples of how some remarkable Doctors practice servant leadership in today’s inconvenient and impersonal healthcare marketplace.
From the Author
"Patients should not be viewed as inconvenient obstacles. Sounds like a compelling opening for a book, doesn’t it? We’ve all encountered dismissive attitudes, rudeness, and negativity within our healthcare system. Despite numerous HR initiatives designed to encourage improvement, many employees resist embracing a more positive mindset towards patients (who are in fact your customer!). This book aims to tackle a pressing issue: why do so many healthcare environments continue to retain these problematic individuals and place them in customer-facing and patient service positions for years and what can we do about it, today? I believe we can do better, and in my view, concierge medicine is leading the way and setting a higher standard. But that’s just my humble opinion."
###
Standard Educational Compliance Notice
Educational resources provided by Concierge Medicine Today are designed to support professional learning and informed decision-making for physicians and practitioners. Content is offered for educational purposes only and does not constitute clinical, legal, or financial advice. Participation in educational activities does not imply endorsement of specific practice models, business arrangements, or outcomes.
Concierge Medicine Today maintains editorial independence and is committed to providing education that is FOR doctors and practitioners—grounded in experience, professional insight, and respect for individual judgment.
Disclosure & Independence
Concierge Medicine Today is an independent trade publication and educational organization. Educational content is developed to provide general information and professional perspective based on industry experience and publicly available sources. Unless otherwise stated, content is not influenced by commercial interests, sponsors, or third parties, and reflects the independent editorial judgment of the authors and contributors.
Educational materials are intended for informational purposes only and should not be construed as legal, financial, or medical advice. Participants are encouraged to evaluate information presented and apply professional judgment appropriate to their individual circumstances.
