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Remark-ology: The Study of Patient Referrals
Book · Softcover · Released May 2025
Remarkable experiences are the only marketing that compounds over time — this is the CMT guide to building a referral-generating practice culture from the inside out.
This all-new book by CMT is your MARKETING + CUSTOMER SERVICE GUIDE that reveals QUICK TIPS on how IMPORTANT CURATING unforgettable experiences ARE FOR PATIENTS!
Pages: 197
Release Date: May 1, 2025
Delivering an exceptional experience for your patients relies on several key elements: location, staff, availability, signage, facilities, and the overall feel of the practice. But let’s be honest, just about every medical office does that and not a lot of patients want to comeback to that environment. Remark-ology refers to how you (and your team!) prepare, greet, inform, and serve each patient who enters your practice. The ultimate aim of remark-ology is to ensure that every interaction leaves patients wanting to return. Healthcare is complicated and it’s filled with unexpected surprises and emotion. Remark-ology wants to help you exceed expectations and turn regretable and forgetable moments into an unforgettable story that patients will remark about to others! This approach not only enhances patient satisfaction but also fosters loyalty and positive word-of-mouth, which are crucial for the long-term success of your ‘remarkable’ practice!
Book · Softcover · Released May 2025
Remarkable experiences are the only marketing that compounds over time — this is the CMT guide to building a referral-generating practice culture from the inside out.
This all-new book by CMT is your MARKETING + CUSTOMER SERVICE GUIDE that reveals QUICK TIPS on how IMPORTANT CURATING unforgettable experiences ARE FOR PATIENTS!
Pages: 197
Release Date: May 1, 2025
Delivering an exceptional experience for your patients relies on several key elements: location, staff, availability, signage, facilities, and the overall feel of the practice. But let’s be honest, just about every medical office does that and not a lot of patients want to comeback to that environment. Remark-ology refers to how you (and your team!) prepare, greet, inform, and serve each patient who enters your practice. The ultimate aim of remark-ology is to ensure that every interaction leaves patients wanting to return. Healthcare is complicated and it’s filled with unexpected surprises and emotion. Remark-ology wants to help you exceed expectations and turn regretable and forgetable moments into an unforgettable story that patients will remark about to others! This approach not only enhances patient satisfaction but also fosters loyalty and positive word-of-mouth, which are crucial for the long-term success of your ‘remarkable’ practice!

