top five considerations institutions should consider when exploring incorporation of Concierge Medicine programs inside medical centers.
Dr. K. Says:
“The CEO MUST be supportive and the overall organization MUST embrace the concept. This cannot be over-stated.”
A long time ago (some of you) might remember when medical center concierge medicine type programs were just coming onto the scene. We’re talking over a decade ago now (or more!). However, years ago (before his retirement), Concierge Medicine Today was able to catch up with one of the legends in this area, Dr. Kirkpatrick. He shared with us the ‘top five considerations institutions should consider when exploring incorporation of Concierge Medicine programs inside medical centers.’
Here’s what he had to share:
The CEO MUST be supportive and the overall organization MUST embrace the concept. This cannot be over-stated.
The program needs a Champion. This can be the CEO, or a doctor who is going to provide the care, a VP of Marketing/Business Development, a VP of Foundation or Development Department. Someone must keep the program moving forward. Someone with the clout to promote and do it.
The Medical Center should have a well-to-do population base of interested Patients . This program works for Mayo in the Phoenix, AZ area and in Jacksonville, FL but not Rochester, Minnesota.
The Medical Center needs two doctors who already provide personalized services to their Patients.
Steering committee of stakeholders – Patients, providers, senior administrators, development officers, marketing experts, nursing staff.