A.I. doesn't call in sick ... But, there's one task only you can do, not on A.I.'s to-do list.

A concierge medicine doctor recently called me on my cell phone out of the blue. It was about some educational and business stuff, not medically related.She followed up with a phone call a few weeks later and then a text with a helpful link afterward related to something we had discussed. As you might imagine, it made my day!Can the Physician do something like this FOR everyone or every patient?No, but as author A.S. says, “Do for one what you wish you could do for everyone.”Here's the takeaway and a little nudge: Don't allow robots, algorithms, antiquated processes, phrases from your team like 'Well this is how we've always done it ...' or fancy tech try to steal the spotlight from the heart and soul of your practice. It's those personal touches and sincere, thoughtful, and random moments that genuinely win over patients, not just plain old efficiency.Remember, it's all about YOU!

FOR YOU, FOR DOCTORS, 

~Michael, Editor-in-Chief, Host, Concierge Medicine Forum

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