marketing and growth

Providing a remarkable experience for your patients depends on a number of strategic marketing factors: staff, culture, vision-casting, signage, facility improvement, interior design, and the overall “feel” of the practice.

Marketing Reference Guides

  • 101: The Basics for Beginners

    (Hardcover Edition)

    Perfect for newcomers wanting to understand different business models, explore options, and adopt a physician entrepreneur mindset in a competitive economy.

    Get the Book

  • 201: Marketing Edu. “I just need to grow!” (Hardcover Edition)

    (Hardcover Edition, Release Date 10/1/25)

    (Now Accepting Preorders)

    You've been cozying up to the old-school marketing playbook to grow your practice. But now, it's time to flip the script! Let's pivot from self-promotion to putting your patients front and center.

    Get the Book

  • 301: Advanced Customer Service Lessons

    (Hardcover Edition)

    “Time to level up your practice! This isn't a book about how to make your practice bigger. This is a book about how to make your practice more appealing to the people who don’t usually—or have never—gone to practice.”

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  • 401: Mastering New Patient Referrals by Curating Remarkable Patient Experiences

    (Softcover Edition)

    For seasoned concierge practices seeking to elevate their patient experience and boost word-of-mouth referrals from existing patients!

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WHETHER YOUR PRACTICE IS BIG OR SMALL, PATIENT EXPERIENCE always MATTERS.

  • Comparison by Sector Across Industry's focused on hospitality + healthcare stats (2025)

    Average annual spending on customer service training for concierge medicine practice staff. (Read More)

  • Marketing and Patient Experience (Infographic)

    You've been cozying up to the old-school marketing playbook to grow your practice. But now, it's time to flip the script! Let's pivot from self-promotion to putting your patients front and center. (Learn More)

  • Remark-ology: Creating a Comeback Effect

    What should we know about the services you provide? Better descriptions result in more sales.