Audio Download

Luxury and affordability coexist in healthcare more than the industry acknowledges — this session examines how premium healthcare models are defined, how they adapt to different markets, and what concierge physicians can learn from the luxury service world.

In the business realm, luxury services, including luxury healthcare, coexist with more affordable options, emphasizing how businesses adapt to meet varying market needs. And options are a positive development, right?

As we know, new products often start at high prices but can become more affordable as competition, technology, or market dynamics evolve. This segmentation is particularly evident in healthcare, where services and products can vary significantly in price due to factors like market segmentation, service quality, insurance dynamics, competition, choice, and geographic differences.

Customers receive a secure link to the file lasting 24 hours after the first download. No refunds available on products/downloads.

Audio Download · Best Practices · Practice Resources

How concierge medicine practices have set a new standard for patient loyalty — and the specific hospitality principles and service culture habits that consistently turn satisfied patients into active practice advocates.

Audio Length: 55-Minutes

Join us for an insightful webinar (audio only version) titled "The Path to Patient Loyalty," where we will explore how concierge medicine practices have set a new standard for customer service and hospitality in healthcare.

• Download and Webinar Available After Purchase.

• Customers receive a secure link to the file lasting 24 hours after the first download.

Discover the key principles that foster strong patient relationships and enhance loyalty through personalized care, accessibility, and exceptional service. Our expert speakers will share proven strategies and real-world examples of successful concierge practices, highlighting how prioritizing the patient experience can lead to increased satisfaction and long-term loyalty.

Don't miss the opportunity to learn how to elevate your own healthcare practice and create lasting connections with your patients!

No refunds available on products/downloads.

Audio Download · Best Practices · Practice Resources

Concierge medicine marketing follows identifiable, repeatable cycles — this session explains the patterns, what works at each stage, and how to build a marketing approach grounded in relationship and referral rather than ad spend.

Over the years I’ve seen a marketing cycle emerge that’s common in most businesses and even applies to concierge medicine marketing and branding efforts. I firmly believe in repeating what works and studying brands and marketing activities that show ROI quickly.

But as you and I know the delivery of healthcare services and business of your practice are different. But are they really all that different from traditional businesses that are customer-facing?

I would argue no.

You see effectively managing patient relationships is essential in nearly every healthcare setting. You and your team are managing your brand and reputation with every word, smile, look, comment, post and visit. Marketing for you and your team never stops.

I have witnessed a marketing cycle firsthand in concierge medicine for years now! These exceptional teams and great Doctors just ‘try a little more’ than most – and they get a lot of the little stuff right consistently. They’re not perfect but they’re ‘trying’ a lot harder than most healthcare setting to be consistent in satisfying the patient!

You and I know that Patient referrals don’t just happen because you’ve established your practice, met your tax responsibilities, and signed a lease. There is a specific process that results in those outstanding reviews you work so hard far.

• Audio Length: 35-Minutes

• Download and Webinar Available After Purchase.

• Customers receive a secure link to the file lasting 24 hours after the first download.

No refunds available on products/downloads.

Audio Download · Best Practices · Practice Resources

In today's healthcare environment, a physician's reputation is a practice asset — this session offers practical guidance for protecting, managing, and building your standing in the community you serve.

Not everyone feels at ease with a microphone pointed at them, and it’s unfortunate that, in today's world, reputation management has become crucial in these healthcare situations.

Nevertheless, public relations [in healthcare] is indeed now more than ever, a necessity.

I’m sharing all of this with you today for an important reason: it's vital to keep your marketing and practice growth expectations realistic!

• Audio Length: 22-Minutes

• Download and Webinar Available After Purchase.

• Customers receive a secure link to the file lasting 24 hours after the first download.

No refunds available on products/downloads.

Audio Download · Practice Resource

24/7 physician access is one of the defining promises of concierge medicine — and one of its most operationally complex commitments — this session examines the communication policies that protect both patients and physician wellbeing.

Promoting 24/7 communication in concierge medicine can reassure patients that their decision to join your practice was a good one. Still, it can sometimes negatively impact a Physician’s emotional and mental health. While 24/7 availability in some form or another serves as a valuable selling point for a Concierge Medicine program or similar practice, it’s crucial to revisit your communication policy occasionally. A well-written, simple, often repeated, updated, and routinely revisited Communication Policy can establish the healthy boundaries you need in your practice for the journey ahead. 

• By Editor-in-Chief, Concierge Medicine Today | Disclaimer: This content, in whole or in part, along with its resources, links, mentions, and materials, does not offer legal, medical, financial, or any other professional advice. You assume all associated risks. We strongly encourage you to perform your own due diligence and work with a trusted advisor or professional or a competent attorney who understands your unique practice needs. 

Today, we’re discussing why it’s crucial to routinely revisit your Communication Policy with a trusted professional or a competent attorney with knowledge of this space.

No refunds available on products/downloads. Customers receive a secure link to the file lasting 24 hours after the first download

Audio Download · 32-Minutes

A foundational overview of the concierge medicine model, the mindset it requires, and the character qualities that define the physician leaders who thrive in it — drawn from two decades of interviews and field observation.

Character Qualities Required

Over the past two decades of interviewing and observing what’s happening (and not happening!) in concierge medicine and healthcare at-large, I’ve compiled here what I believe to be some of the most effective tried and true marketing ideas, a few new strategies to consider, some quick, digestible pro tips, and all sorts of insightful information to help other practices learn from concierge medicine physicians. I’ll share what works, what flops, and everything in between!

While I certainly don’t have all the answers, I’m excited to share what I know with open hands. And I hope this guide becomes your go-to guide for creating remarkable spaces where patients can connect meaningfully with their doctors because, as we say every day, “It’s no longer about being the best doctor in the world; it’s about being the best doctor for the world, for your patients, and for your local community!”

• Audio Length: 32-Minutes

• Download and Webinar Available After Purchase.

• Customers receive a secure link to the file lasting 24 hours after the first download.

No refunds available on products/downloads.