"The most dangerous place a physician can stand is in front of a camera without a patient-centered story. In this brief, we are going to talk about why that happens, what it costs the profession, and what you can do differently the next time someone points a lens at you."
Duration/Length: 48-minutes
In this CMT Research Brief, Editor-in-Chief Michael Tetreault examines a pattern that costs the concierge medicine industry credibility every time it repeats: the physician who steps in front of a national audience with a strong platform, real credentials, and a broken message. What went wrong. Why it matters. And the five things every physician should do before agreeing to any interview, podcast, or camera appearance. This is not about one doctor. It is about a standard the entire profession needs to hold.
"The most dangerous place a physician can stand is in front of a camera without a patient-centered story. In this brief, we are going to talk about why that happens, what it costs the profession, and what you can do differently the next time someone points a lens at you."
Duration/Length: 48-minutes
In this CMT Research Brief, Editor-in-Chief Michael Tetreault examines a pattern that costs the concierge medicine industry credibility every time it repeats: the physician who steps in front of a national audience with a strong platform, real credentials, and a broken message. What went wrong. Why it matters. And the five things every physician should do before agreeing to any interview, podcast, or camera appearance. This is not about one doctor. It is about a standard the entire profession needs to hold.
