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The educational resources, practice tools and books are a great start to learn about this industry and/or thrive in it. From entry to growth to exit, there is a lot here. The annual conference is also where the conversations behind them happen — with the physicians, leaders, and practitioners building this field in real time.

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CMT Annual State of Concierge Medicine Report · 2026

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CMT Branded Book Bundle — All Books

Book Bundle · Sale

The complete CMT library for physician leaders building sustainable, patient-centered practices — all our books, one order, one price.

$129.95 $189.95
Sale
Unhurried: A Doctor's Guide to the Business of Concierge Medicine

Book · Softcover · Released Fall 2026

You didn't go to medical school to feel this way — this is the clear, honest guide to building a concierge practice that is sustainable, relationship-driven, and worth the career you worked for.

ABOUT THE BOOK

A clear, honest guide to building a concierge or membership-based practice that is sustainable, relationship-driven, and worth the career you worked for.

You didn't go to medical school to feel this way.

Rushed visits. Shrinking reimbursements. Less time with patients. More time on paperwork. If you've started wondering whether there's a better way to practice medicine — there is. And this book is the clearest, most honest guide to understanding it.

Most physicians exploring concierge medicine don't lack ambition or ability. They lack clarity. The information available is scattered, vendor-driven, or wrapped in hype. What they need is a grounded, independent look at what this model actually involves — the real economics, the real patient relationships, the real leadership decisions — written by someone who has spent nearly two decades covering it from the inside.

That's what Unhurried is.

Written by the Editor-in-Chief of Concierge Medicine Today — the industry's independent trade publication since 2007 — Unhurried draws on nearly two decades of physician interviews, national conference conversations, and independent research. This is not a sales pitch for concierge medicine. It is a clear-eyed look at what it takes to build a practice worth building.

INSIDE THE BOOK

  • How modern concierge and membership-based care models actually work — and how to evaluate whether one fits your goals, your market, and your patients

  • The history and evolution of this field — and where it's heading next

  • What physicians who've made the transition wish they had known before they started

  • The leadership, mindset, and operational decisions that determine whether a practice sustains — or struggles

  • Real lessons from real practices, grounded in industry conversations and nearly two decades of independent coverage

WHAT YOU'LL LEAVE WITH

You'll finish this book with a clearer picture of what concierge medicine actually looks like in practice — not the version someone is selling you, but the version physicians are actually living. Whether you're three years away from making a move or three months, Unhurried gives you the perspective to make that decision with confidence.

WHAT READERS ARE SAYING

  • "Delivers what most resources don't: context, caution, and clarity — written by an industry authority physicians can trust."

  • "Required reading for physicians seeking clarity, confidence, and credibility in concierge medicine."

  • "This is the book I wish existed when I was figuring out whether to make the transition."

PRE-ORDER

Your softcover copy ships Fall 2026 to the address provided at checkout.

FORMAT Softcover · Pre-order now · Ships Fall 2026

DISCLOSURE For educational and informational purposes only. Content does not constitute medical, legal, financial, or professional advice. Concierge Medicine Today is an independent trade publication. Content is not influenced by commercial interests, sponsors, or third parties and reflects the independent editorial judgment of the author.

$34.95
Marketing Your Brand of Membership Medicine

Book · Softcover

A practical marketing and positioning guide for concierge and membership medicine physicians who want to build a recognizable, trusted practice brand in their community.

How old-fashioned healthcare delivery methods have been dusted off and rebranded to remind discerning Patients and remarkable Physicians that “It's about being the best Doctor FOR the world.”

“A Doctor’s life moves to a better place when they move at a sustainable pace. I think sometimes there is still skepticism about ‘What is concierge medicine?’ and ‘Hey, what’s the bottom line?’ But I believe we’re starting to see evidence that if Doctor’s don’t do something like this, it will impact the Physician, the Patient, our communities and the bottom line in a negative way. And so that’s one of the things that we’re addressing in this marketing book FOR Doctors. How do you create a remarkable patient experience worth remarking about to others? Hospitality in healthcare, sure, it’s a process but patients today shouldn’t feel processed. Like you, I simply want to leave our healthcare culture in a better place than how it found me and my kids years ago.”

~Editor, Concierge Medicine Today

  • Pages: 367

  • Release Date: October 1, 2025

Includes: examples of how some remarkable Doctors practice servant leadership in today’s inconvenient and impersonal healthcare marketplace.

From the Author

"Patients should not be viewed as inconvenient obstacles. Sounds like a compelling opening for a book, doesn’t it? We’ve all encountered dismissive attitudes, rudeness, and negativity within our healthcare system. Despite numerous HR initiatives designed to encourage improvement, many employees resist embracing a more positive mindset towards patients (who are in fact your customer!). This book aims to tackle a pressing issue: why do so many healthcare environments continue to retain these problematic individuals and place them in customer-facing and patient service positions for years and what can we do about it, today? I believe we can do better, and in my view, concierge medicine is leading the way and setting a higher standard. But that’s just my humble opinion."

###

Standard Educational Compliance Notice

Educational resources provided by Concierge Medicine Today are designed to support professional learning and informed decision-making for physicians and practitioners. Content is offered for educational purposes only and does not constitute clinical, legal, or financial advice. Participation in educational activities does not imply endorsement of specific practice models, business arrangements, or outcomes.

Concierge Medicine Today maintains editorial independence and is committed to providing education that is FOR doctors and practitioners—grounded in experience, professional insight, and respect for individual judgment.

Disclosure & Independence

Concierge Medicine Today is an independent trade publication and educational organization. Educational content is developed to provide general information and professional perspective based on industry experience and publicly available sources. Unless otherwise stated, content is not influenced by commercial interests, sponsors, or third parties, and reflects the independent editorial judgment of the authors and contributors.

Educational materials are intended for informational purposes only and should not be construed as legal, financial, or medical advice. Participants are encouraged to evaluate information presented and apply professional judgment appropriate to their individual circumstances.

$44.95
No More Waiting Rooms: Improve the Patient Experience

Book · Hardcover · Released Fall 2025

This is not a traditional marketing book — it is a physician's guide to designing patient experiences so compelling that marketing becomes almost secondary.

Like it or not, this is a marketing book, but not in the traditional sense. Old-school marketing tells customers (i.e., patients) that you control the message. Today, that theory doesn’t hold water. Today, new school marketing, especially in healthcare settings, says, “The customers (i.e., patients) inform others about you.”

Embracing concierge medicine, doctors and their medical offices plan for, prepare for, and follow habits in their practice that create a meaningful connection with their patients. This new book by the Editor of the industry’s trade publication, Concierge Medicine Today unpacks the importance of the patient experience highlighting pro tips and spotlighting Physician stories to help you create an irresistible patient experience that leads to more new patient referrals for your concierge medicine or subscription-based healthcare practice.

© 2025 CONCIERGE MEDICINE TODAY, LLC. ALL RIGHTS RESERVED.

$18.95
Remark-ology: The Study of Patient Referrals

Book · Softcover · Released May 2025

Remarkable experiences are the only marketing that compounds over time — this is the CMT guide to building a referral-generating practice culture from the inside out.

This all-new book by CMT is your MARKETING + CUSTOMER SERVICE GUIDE that reveals QUICK TIPS on how IMPORTANT CURATING unforgettable experiences ARE FOR PATIENTS!

  • Pages: 197

  • Release Date: May 1, 2025

Delivering an exceptional experience for your patients relies on several key elements: location, staff, availability, signage, facilities, and the overall feel of the practice. But let’s be honest, just about every medical office does that and not a lot of patients want to comeback to that environment. Remark-ology refers to how you (and your team!) prepare, greet, inform, and serve each patient who enters your practice. The ultimate aim of remark-ology is to ensure that every interaction leaves patients wanting to return. Healthcare is complicated and it’s filled with unexpected surprises and emotion. Remark-ology wants to help you exceed expectations and turn regretable and forgetable moments into an unforgettable story that patients will remark about to others! This approach not only enhances patient satisfaction but also fosters loyalty and positive word-of-mouth, which are crucial for the long-term success of your ‘remarkable’ practice!

$19.95
The Concierge Medicine Desk Reference, 2nd Edition

Book · Hardcover · Limited Availability

Every physician who built a successful concierge practice had one advantage — they talked to people who had already done it — and this desk reference is the closest thing to that conversation in print.

About

A hardcover desk reference featuring more than 50 in-depth interviews with physicians who have built, struggled with, pivoted through, and ultimately succeeded in concierge and membership-based medicine.

This is not a how-to manual written from theory. It is a collection of honest conversations — pro tips, hard lessons, and the answers physicians wish someone had given them before they made the leap.

Second edition. Updated and expanded in 2019. Now out of print, with only limited copies remaining.

What's inside

The questions you're afraid to ask. The answers you actually need.

Physicians across the concierge medicine spectrum share what they know now that they didn't know then — covering the moments before the transition, the reality of the build, and the lessons that only come from having lived it.

Topics include:

  • What they would do differently if they started over

  • The financial realities no one warned them about

  • How they built their patient panels

  • What surprised them most about the patient relationship

  • Where new physicians most commonly go wrong

  • How they blend the timeless principles of traditional medicine with the expectations of today's patient

Every chapter is a peer conversation. Every insight is earned, not assumed.

Who this is for

Physicians, NPs, and practice leaders who learn best from people who have been there — not from frameworks, not from consultants, but from colleagues speaking candidly about what it actually takes.

If you are anywhere in the journey — considering a transition, mid-build, or re-evaluating a practice already in motion — this book meets you where you are.

A note on availability

This edition is out of print. When these copies are gone, they are gone. No reprint is currently scheduled.

If you've been meaning to get this — now is the time.

What you receive

Hardcover, 2nd Edition · 50+ physician interviews · Updated and expanded 2019 edition · Ships while supplies last

For educational and informational purposes only. Content reflects the experiences and perspectives of interview subjects and does not constitute medical, legal, or financial advice. Always consult qualified advisors before making decisions that affect your practice or your patients.

$69.95 $129.99
Sale

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WHY PHYSICIANS TRUST CMT RESOURCES

Written from inside the field

Every book is authored by the Editor-in-Chief of Concierge Medicine Today — the industry's trade publication since 2007. Not a business consultant. Not a theorist. Someone who has covered this model for nearly two decades.

Cited by academic institutions and national media

CMT research and editorial content has been cited by academic medical centers, national media outlets including Axios and KFF Health News, textbooks, and peer-reviewed publications. The resources here reflect that same standard.

No vendor influence

CMT is editorially independent. These books are not sponsored by a software company, a staffing firm, or a consulting group. The perspective is independent because the publication is independent.

EDUCATIONAL RESOURCE DISCLOSURE

Resources provided by Concierge Medicine Today are designed to support professional learning and informed decision-making. Content is offered for educational purposes only and does not constitute clinical, legal, or financial advice. CMT is an independent trade publication. Educational content is not influenced by commercial interests, sponsors, or third parties and reflects the independent editorial judgment of the authors and contributors. Participants are encouraged to evaluate information presented and apply professional judgment appropriate to their individual circumstances.