Every resource in this shop is written by the editor of the industry's trade publication — grounded in nearly two decades of covering what works and what doesn't in concierge and membership medicine. No theory. No generic business advice. Specific to this model, for physicians building it.
The books that help you
build a practice patients
talk about.
CMT BOOKS & RESOURCES · WRITTEN FOR PHYSICIANS. BUILT FOR PRACTICE.
A clear, honest guide to building a concierge or membership-based practice that is sustainable, relationship-driven, and worth the career you worked for.
You didn't go to medical school to feel this way.
Rushed visits. Shrinking reimbursements. Less time with patients. More time on paperwork. If you've started wondering whether there's a better way to practice medicine — there is. And this book is the clearest, most honest guide to understanding it.
ABOUT THE BOOK
Most physicians exploring concierge medicine don't lack ambition or ability. They lack clarity. The information available is scattered, vendor-driven, or wrapped in hype. What they need is a grounded, independent look at what this model actually involves — the real economics, the real patient relationships, the real leadership decisions — written by someone who has spent nearly two decades covering it from the inside.
That's what Unhurried is.
Written by the Editor-in-Chief of Concierge Medicine Today — the industry's independent trade publication since 2007 — Unhurried draws on nearly two decades of physician interviews, national conference conversations, and independent research. This is not a sales pitch for concierge medicine. It is a clear-eyed look at what it takes to build a practice worth building.
INSIDE THE BOOK
How modern concierge and membership-based care models actually work — and how to evaluate whether one fits your goals, your market, and your patients
The history and evolution of this field — and where it's heading next
What physicians who've made the transition wish they had known before they started
The leadership, mindset, and operational decisions that determine whether a practice sustains — or struggles
Real lessons from real practices, grounded in industry conversations and nearly two decades of independent coverage
WHAT YOU'LL LEAVE WITH
You'll finish this book with a clearer picture of what concierge medicine actually looks like in practice — not the version someone is selling you, but the version physicians are actually living. Whether you're three years away from making a move or three months, Unhurried gives you the perspective to make that decision with confidence.
WHAT READERS ARE SAYING
"Delivers what most resources don't: context, caution, and clarity — written by an industry authority physicians can trust."
"Required reading for physicians seeking clarity, confidence, and credibility in concierge medicine."
"This is the book I wish existed when I was figuring out whether to make the transition."
PRE-ORDER
Coming Summer 2026. Your softcover copy ships July–August 2026 to the address provided at checkout.
FORMAT Softcover · Pre-order now · Ships July–August 2026
DISCLOSURE For educational and informational purposes only. Content does not constitute medical, legal, financial, or professional advice. Concierge Medicine Today is an independent trade publication. Content is not influenced by commercial interests, sponsors, or third parties and reflects the independent editorial judgment of the author.
PRE-ORDER — SUMMER 2026
Unhurried
A Guide to the Business of Concierge Medicine
Whether you're exploring the model, planning your transition, or refining the practice you already have — Unhurried helps you build a business that feels meaningful, manageable, and genuinely yours. Written by the Editor-in-Chief of Concierge Medicine Today, this is the book that cuts through the confusion with context, caution, and clarity.
"Delivers what most resources don't: context, caution, and clarity — written by an industry authority physicians can trust."
"Required reading for physicians seeking clarity, confidence, and credibility in concierge medicine."
Format: Softcover Release: Summer 2026. Author: Michael Tetreault, Editor-in-Chief, CMT
Pre-order — price $34.95
AVAILABLE NOW
Improve the Patient Experience (Hardcover Edition)
Like it or not, this is a marketing book, but not in the traditional sense. Old-school marketing tells customers (i.e., patients) that you control the message. Today, that theory doesn’t hold water. Today, new school marketing, especially in healthcare settings, says, “The customers (i.e., patients) inform others about you.”
Embracing concierge medicine, doctors and their medical offices plan for, prepare for, and follow habits in their practice that create a meaningful connection with their patients. This new book by the Editor of the industry’s trade publication, Concierge Medicine Today unpacks the importance of the patient experience highlighting pro tips and spotlighting Physician stories to help you create an irresistible patient experience that leads to more new patient referrals for your concierge medicine or subscription-based healthcare practice.
© 2025 CONCIERGE MEDICINE TODAY, LLC. ALL RIGHTS RESERVED.
Marketing Your Brand of Membership Medicine (Softcover)
How old-fashioned healthcare delivery methods have been dusted off and rebranded to remind discerning Patients and remarkable Physicians that “It's about being the best Doctor FOR the world.”
“A Doctor’s life moves to a better place when they move at a sustainable pace. I think sometimes there is still skepticism about ‘What is concierge medicine?’ and ‘Hey, what’s the bottom line?’ But I believe we’re starting to see evidence that if Doctor’s don’t do something like this, it will impact the Physician, the Patient, our communities and the bottom line in a negative way. And so that’s one of the things that we’re addressing in this marketing book FOR Doctors. How do you create a remarkable patient experience worth remarking about to others? Hospitality in healthcare, sure, it’s a process but patients today shouldn’t feel processed. Like you, I simply want to leave our healthcare culture in a better place than how it found me and my kids years ago.”
~Editor, Concierge Medicine Today
Pages: 367
Release Date: October 1, 2025
Includes: examples of how some remarkable Doctors practice servant leadership in today’s inconvenient and impersonal healthcare marketplace.
From the Author
"Patients should not be viewed as inconvenient obstacles. Sounds like a compelling opening for a book, doesn’t it? We’ve all encountered dismissive attitudes, rudeness, and negativity within our healthcare system. Despite numerous HR initiatives designed to encourage improvement, many employees resist embracing a more positive mindset towards patients (who are in fact your customer!). This book aims to tackle a pressing issue: why do so many healthcare environments continue to retain these problematic individuals and place them in customer-facing and patient service positions for years and what can we do about it, today? I believe we can do better, and in my view, concierge medicine is leading the way and setting a higher standard. But that’s just my humble opinion."
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Standard Educational Compliance Notice
Educational resources provided by Concierge Medicine Today are designed to support professional learning and informed decision-making for physicians and practitioners. Content is offered for educational purposes only and does not constitute clinical, legal, or financial advice. Participation in educational activities does not imply endorsement of specific practice models, business arrangements, or outcomes.
Concierge Medicine Today maintains editorial independence and is committed to providing education that is FOR doctors and practitioners—grounded in experience, professional insight, and respect for individual judgment.
Disclosure & Independence
Concierge Medicine Today is an independent trade publication and educational organization. Educational content is developed to provide general information and professional perspective based on industry experience and publicly available sources. Unless otherwise stated, content is not influenced by commercial interests, sponsors, or third parties, and reflects the independent editorial judgment of the authors and contributors.
Educational materials are intended for informational purposes only and should not be construed as legal, financial, or medical advice. Participants are encouraged to evaluate information presented and apply professional judgment appropriate to their individual circumstances.
All Three Books FOR One Low Price!
Increase Patient Referrals (Softcover)
This all-new book by CMT is your MARKETING + CUSTOMER SERVICE GUIDE that reveals QUICK TIPS on how IMPORTANT CURATING unforgettable experiences ARE FOR PATIENTS!
Pages: 197
Release Date: May 1, 2025
Delivering an exceptional experience for your patients relies on several key elements: location, staff, availability, signage, facilities, and the overall feel of the practice. But let’s be honest, just about every medical office does that and not a lot of patients want to comeback to that environment. Remark-ology refers to how you (and your team!) prepare, greet, inform, and serve each patient who enters your practice. The ultimate aim of remark-ology is to ensure that every interaction leaves patients wanting to return. Healthcare is complicated and it’s filled with unexpected surprises and emotion. Remark-ology wants to help you exceed expectations and turn regretable and forgetable moments into an unforgettable story that patients will remark about to others! This approach not only enhances patient satisfaction but also fosters loyalty and positive word-of-mouth, which are crucial for the long-term success of your ‘remarkable’ practice!
CMT BOOKS & RESOURCES · WRITTEN FOR PHYSICIANS. BUILT FOR PRACTICE.
Get all three books. One price.
Branding Concierge Medicine, No More Waiting Rooms, and Remark-ology — bundled together at a significant discount. The complete patient experience and practice marketing library from CMT, for one physician or your whole team.
$83.85 separately
$34.95
Save nearly $50 · All three titles included
CMT LIVE EVENTS & CONFERENCES
Want to go deeper in person? Attend CMF 2026.
The books are a start. The annual conference is where the conversations behind them happen —
with the physicians, leaders, and practitioners building this field in real time.
WHY PHYSICIANS TRUST CMT RESOURCES
Written from inside the field
Every book is authored by the Editor-in-Chief of Concierge Medicine Today — the industry's trade publication since 2007. Not a business consultant. Not a theorist. Someone who has covered this model for nearly two decades.
Cited by academic institutions and national media
CMT research and editorial content has been cited by academic medical centers, national media outlets including Axios and KFF Health News, textbooks, and peer-reviewed publications. The resources here reflect that same standard.
No vendor influence
CMT is editorially independent. These books are not sponsored by a software company, a staffing firm, or a consulting group. The perspective is independent because the publication is independent.
EDUCATIONAL RESOURCE DISCLOSURE
Resources provided by Concierge Medicine Today are designed to support professional learning and informed decision-making. Content is offered for educational purposes only and does not constitute clinical, legal, or financial advice. CMT is an independent trade publication. Educational content is not influenced by commercial interests, sponsors, or third parties and reflects the independent editorial judgment of the authors and contributors. Participants are encouraged to evaluate information presented and apply professional judgment appropriate to their individual circumstances.